Pimpri: Pimpri Chinchwad Municipal Corporation (PCMC) has introduced an AI-driven system to bring efficiency and transparency to the licensing, monitoring, and regulation of hoardings across the city. This initiative enhances transparency, reduces manual intervention, and ensures compliance with urban planning regulations. The system was inaugurated on February 6, by Chief Minister Mr Devendra Fadnavis and deputy chief minister Mr Ajit Pawar.
The new system is designed to bring efficiency to the management of advertising hoardings through automated surveys conducted via laser-enabled cameras mounted on electric vehicles (EVs) and drones. These advanced tools will capture 360-degree imagery of all hoardings in the city, providing accurate data on their dimensions, structural safety, legal status, and environmental impact.
This AI-driven approach eliminates the need for manual site visits, significantly reducing the time and costs associated with monitoring hoardings. The system will automatically differentiate between authorized and unauthorized hoardings, ensuring strict enforcement of municipal regulations. Additionally, it will identify structurally unstable hoardings, allowing timely action to prevent potential hazards.
An important feature of this initiative is the complete digitization of the hoarding license process. The application, approval, and renewal process will now be conducted online, eliminating the need for physical paperwork and multiple visits to municipal offices. This will provide greater convenience for advertisers and businesses, making the system more efficient, transparent, and user-friendly.
The AI technology will also support environmental sustainability by monitoring tree cover around hoardings. This ensures that no unauthorized tree-cutting takes place to improve the visibility of advertisements. Additionally, since the process is fully automated and paperless, it will contribute to reducing administrative overhead and operational inefficiencies.
Speaking on the initiative, PCMC Commissioner Shekhar Singh stated, “This AI-based system is a milestone in urban governance. By integrating technology into regulatory mechanisms, we are ensuring a streamlined, transparent, and sustainable approach to hoarding management. This initiative will not only boost revenue collection but also enhance public safety and environmental conservation, making Pimpri Chinchwad a model for smart governance.”
Key Highlights of the AI-Based Hoarding Management System
AI-powered monitoring, regulation, and approval of hoardings
360-degree automated surveys using EV-mounted laser cameras and drones
Accurate revenue estimation through precise data collection
Identification of unauthorized hoardings without manual inspections
Enhanced public safety by detecting hazardous hoardings
Fully digital, paperless licensing process for streamlined approvals
Protection of tree cover to prevent unauthorized cutting
Tamper-proof system ensuring data integrity
Time and cost efficiency for both PCMC and advertisers
